Chartered Institute of Marketing comes to local exhibition and event company, Nimlok

PRLog (Press Release) – Jul 09, 2008 – The workshop is titled ‘The awesome power of exhibitions and events’ and will feature two guest speakers.  Trevor Foley, Chief Executive of the Events Industry Alliance will give an insight into how large and small organisations can measure success at an event and get the best out of exhibiting and Paddy Power, Account Director and head of training at Nimlok, will give some unique hints and tips along with practical advice and tools to ensure you make the most out of this incredibly powerful marketing medium.

The workshop includes:  
Stand Design and Build
Setting Objectives
Planning and participation
Best practice in staffing your stand effectively
Lead generation and follow up techniques
Budget setting
Delivering Return On Investment
Training tools to take back to your office
So whether you are a first timer or seasoned exhibitor, this workshop is for you!

There is a free prize draw being held for a banner stand donated by Nimlok, graphics donated by Nutshell Creative Marketing.  Just bring your business card with you to enter the draw.

The workshop starts at 9:30am and runs through until 13:00.  Guest ticket price is £20.00 and this includes refreshments on arrival and a buffet lunch.  There is also the opportunity to visit the on-site manufacturing facility at Nimlok.

There is stiff competition when it comes to budget allocation against such pressures as internet advertising.  The integration of events into marketing programmes looks set to grow as marketers recognise the benefits of integration into communication strategies don’t miss out on this information packed workshop and see for yourself.