New Report says Teenage Market for Wireless Phones is Close to Saturation

PRLog (Press Release) – Jul 08, 2008 – Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report highlighting that the US 12-17 teen cellular subscribers surpassed 16 million in 2007.

“Targeting the Wireless Teen: The 12-17 US Teen Wireless Subscribers, Revenue, ARPU
and Content”, which is available at http://www.reportbuyer.com/go/MMI00012 reports that by 2012, the number of teen subscribers will reach 17 million.

The report shows that wireless penetration rates for teens are reaching saturation, resulting in stagnating growth. It notes that since the teen market is not a multiple handset demographic, subscriber growth is forced to slow.

Authors of the report highlight that the teen market has been the 'golden child' for cellular providers in the US. In addition to growing subscribers, teen ARPU (Average Revenue Per User) has been growing higher than that of the overall market. However, pricing pressures and teen cellular saturation are bringing an end to the teen cellular gold rush.

The research analyses the US 12-17 year old teen wireless market in terms of subscribers, ARPU, and revenue. Forecasts and segmentation are provided on an annual and a quarterly basis by race, age and sex. A special emphasis is placed on examining the market on a gender by age perspective as well as the Hispanic/Latino ethnicity.

“Targeting the Wireless Teen: The 12-17 US Teen Wireless Subscribers, Revenue, ARPU and Content” is available from Report Buyer. For more information go to:  http://www.reportbuyer.com/telecoms/wireless_telecoms/ta ...

Report Buyer product ID: MMI00012