Most businesses see the opportunity of expanding overseas, but are unsure of how to develop an effective global marketing plan or whether their team has the right skill set to go global, as pointed out by Marie-Louise Hansson in her article published on www.goingglobal.com.
The training and coaching series program, "What it takes to become an effective global manager," focuses in on small to mid sized companies who are looking to successfully break into the international marketplace. A global marketing manager or business manager can be described as a strategist, an analyst and a coordinator of activities. For more details on TPG’s new training and coaching series, visit www.thepassportgroup.com.
The Passport Group provides coaching services and more to their clients around the world. While The Passport Group specialize in marketing and business development in the Spanish market, their Effective Global Marketer training and coaching series helps managers become more effective in any market outside their individual borders.
"I worked for a Fortune 500 company for over 10 years in a global marketing capacity and saw how hard it is to develop the skill set necessary to be effective globally. With this program, I want to give back what I learnt to help small and medium size business be more effective expanding overseas," said Eva Velasco, one the company founders.
While there are numerous advantages to establishing the position of a global marketer within an organization, implementation of the role often requires outside assistance. Coaching is often leveraged by many organizations as it can provide a hands-on approach to the development, communication and role out of the position and the model, working to ensure a greater amount of success long term.
www.myglobalcareer.com has a free self-assessment test to help you evaluate your global readiness.
About The Passport Group
Eva Velasco founded The Passport Group, a marketing and communications agency, to help owners of growth-oriented small and medium size businesses expand globally. For over a decade, Eva served as a global marketing specialist for a Fortune 500 company, playing an instrumental role in helping them successfully expand into key markets. The Passport Group is a member of the International Coach Federation www.coachfederation.com.
