Ann Arbor, Michigan high school students to maximize grant’s effectiveness
DEARBORN, Michigan— With its mission to inspire, support, and prepare young people to pursue careers in engineering-
The grant provides the SME Education Foundation with free Google AdWords advertisements alongside related search results on Google.com. The program uses the power of the Internet to help non-profit organizations achieve their goals by informing, engaging, and connecting with their constituents online. Since its inception in 2003, Google Grants has connected users with advertisements from more than 4,600 organizations worldwide.
For the foundation, the Google Grant will not only help broaden its marketing reach, but also give Community High School students unique opportunities to learn about the online advertising industry in a formal course. In this course, students act as Google advertising executives who create marketing plans intended to yield optimum search exposure and effective advertisements and click-through performance.
"We are very pleased to have been awarded the Google Grant. The prospect of $10,000 a month of in-kind Google advertising will give the foundation unparalleled visibility on one the world’s most popular information resources," said Bart Aslin, SME Education Foundation director. "The grant also will give us lasting access to the very Internet-savvy millennial generation. We thank Google for its generosity and the Community High School for its diligence. Their ongoing commitment will help the foundation prepare future engineers who ultimately help make our lives easier with their research and innovations.”
This Google Grant comes at an opportune time, as students of all ages across the United States get ready for summer. Beginning in June, the foundation will operate more than 170 Gateway Academy programs in dozens of states. For more than ten years, these fun educational programs, previously called the Science, Technology and Engineering Preview Summer Academy (STEPS), have provided hands-on, project-based experiences to introduce middle school students to the fundamentals of science, technology, engineering and math. The foundation also hopes that their grant will generate more traffic to their Gateway Academy programs, the website manufacturingiscool.com, and more interest from prospective scholarship applicants.
Google, Google AdWords and Google Grants are trademarks of Google Inc.
