According to a spokesman for the Internet Advertising Bureau (IAB), a trade group which works in the field of online marketing, technology has progressed to a stage where video content on the web has become "a part of everyday culture".
Jack Wallington, programmes manager at IAB, said improvements in video quality and faster broadband speeds meant that more people than ever were using their computers to access video-specific websites.
"People that use the Internet are now aware of the advantages of video, they know how to use online video players and have an excellent experience,"
Recent figures from online research company Hitwise revealed that web users in the UK accessing video websites had seen growth of 178 per cent in the 12 months from February 2007 to 2008.
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