Moolchand Medcity, New Delhi, August 19, 2007
Imagine a nurse singing a lullaby to you or the doctor walking in a spiderman garb with a stethoscope hanging around his neck will no longer be unheard of concepts, looking at the way health scenario is changing in India. Moolchand Medcity is the only global healthcare brand to have initiated such a campaign which captures the voice of consumers.
Moolchand Medcity, NCR’s leading healthcare services provider, launched its My Dream Hospital campaign in Delhi on Sunday. This campaign puts Moolchand in the league of innovative brand builders. The idea behind it is to push the consumers for suggestions, dreams and queries so as to incorporate the selected ideas in the making of their dream hospital.
The Moolchand’s CEO, Mr. Shravan Talwar said, “We launched the My Dream Hospital campaign recently as we are in the process of revamping the entire infrastructure. We started inviting ideas for the changes last year after several focus group discussions with the physicians and consumers. Since these projects are continuous process and we want to keep growing along with the needs of the consumer as well as the provider (physicians)
The website is an interactive platform built on the action scripting technology, where it also provides access to people to view their dreams taking shape through photographs and videos of the selected suggestions being implemented in Moolchand. The website is powered by Iridium Interactive, which specializes in offering unique user centric e-commerce solutions varying from Strategy and Design to Technology and Marketing.
“In conceptualizing this initiative, we threw out all our previous practices and decided to play it straight and keep it simple", said Mr. Manish Kumar ( manish@iridiuminteractive.comThis e-mail address is being protected from spam bots, you need JavaScript enabled to view it ), Practice Head, iridium Interactive Ltd. He further added, "It was a pleasure interacting with Moolchand; their brief was clear and goals direct.”
“We look forward to redefining healthcare by creating the world’s first ever dream hospital. Moolchand is inviting public opinion where every desire, every aspiration, every suggestion will be heard to create the hospital that anyone has dreamt of”, says Vibhu Talwar, COO, Moolchand Medcity.
