Auto Skyline of India

July 4, 2008 - PRLog -- Auto Skyline of India
First ever ranking of districts on the basis of 2-wheeler and 4-wheeler market potential indices, growth in durable credit, income distribution, auto ownership across consumer segments and much more...

Usage

Identifying future potential markets and best possible investment destinations
Know the pattern of credit flow and growth in different sectors
Identifying high net worth individuals
Identifying untapped auto markets across consumer segments
A Comprehensive View of Indian Automobile Sector :

Present Scenario
Future Market Potential
Potential Identification of Market
Move beyond the Big towns & metros
Identify untapped niche markets viz small towns
Self-employed, Unorganized segment, semi-urban etc.
The Roadmap

Auto Skyline helps in

Identifying Existing & Potential markets for Automobile sector
Understanding Income, Saving and Expenditure
Pattern of Customers
Locating the Concentration of High Net
Worth Individuals
Identifying Potential Locations with Demand for Durable Loans
Identify Your Markets..1

Identification of Market based on

A. Automobile Penetration
B. Automobile Potential
Market Index
C. Consumer Characteristics

Choice of New Locations – Use information for comparative analysis of manufacturing/marketing location to ensure distribution effectiveness
Wider Coverage within an existing market – Use information to design intermediate strategies and ensure better penetration

Identify Your Markets..2

Markets across
Geographical areas (state/district)
Economic Groups

Consumer Characteristics across
Income Distribution
SEC Profiling
Employment Status
Consumption Expenditure

Strategic Tools for

Automobile companies: Strategize their marketing & sales efforts
Credit Facilitating agencies, Banks and Financial Institutions: Tap the potential borrower for various types of automobile finance
Insurance companies: Provide automobile insurance
Auto Skyline Glimpse: Variable List
Available for all 593 districts for India

- Number of registered vehicles- Two & Four Wheelers
- Household Sector Automobile Penetration
- Consumer Durable Loans
- Annual Growth Rate in Consumer Durable Loans
- Income Distribution of households
- Household Savings/expenditures across income groups
- Number of Households, Ownership of Four & Two wheeler across the consumer segments

Employed
Self employed
Agriculture
Manufacturing
Services
Smaller towns/ Urban area of district
Living in Rural areas
Non-graduates
Organized Sector
Unorganized Sector
- Ranking of districts on the basis of
4-Wheeler ‘Market Potential Index’
2-Wheeler ‘Market Potential Index’

For more information, please visit :
http://www.bharatbook.com/detail.asp?id=70594