Internet Providers Need To Take Advantage Of

PRLog (Press Release) – Jul 03, 2008 – The number of older consumers using their home computers to access the Internet means there is more scope for advertisers to target this audience, it has been suggested.


According to a spokesman for Age Concern, providers of Internet services and those who advertise online need to be conscious of the growing number of older people hitting the web and tailor their content to the needs of this demographic.

Gordon Lishman, director general of the charitable organisation, said the number of sites targeted at the older generation should rise as more people in this category become comfortable with shopping online and using other Internet services.

"Increasing numbers of older people are going online as they find it a great way to pursue hobbies, keep in touch with family or even meet new friends online," he said.

He added that as there was "a lot on the web for older people" service providers would be well advised to "switch on to the buying power … of the grey pound".

According to a recent survey for alljoinon.com, the average over 60-year-old web user spends around two hours of each day surfing the Internet.


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