SQM Survey Shows Drinking and Driving Problem is Perceived to Be Considerably Reduced

PRLog (Press Release) – Jul 02, 2008 – Toronto, ON – A recent survey of employees in Ontario’s restaurants and bars indicates that most staff believe far fewer people are Drinking and Driving today than they were five years ago.

Of the 500 people surveyed, 84% felt that fewer customers were Driving after Drinking, 9% felt that levels of Drinking and Driving have remained the same, 4% felt there was more Drinking and Driving, while 3% were undecided.

A number of those surveyed felt that there was little change in the habits of older customers, while younger patrons were drinking more responsibly. This is possibly due to the greater education they have received of the consequences of drunk driving. Others suggest that the decrease in drunk driving is attributed to society’s growing intolerance of impaired driving.

Many restaurant and bar owners also believe that employees who are better trained in customer service are more attentive to their patrons drinking levels and this is helping to contribute to these decreased levels of drunk driving.

MyShop is a division of SQM which conducts market research. MyShop by SQM is a new and exciting concept that allows small and medium-sized businesses to easily operate their own Mystery Shopping Program. MyShop uses state of the art market research procedures and technology to offer programs at an affordable price. The easy-to-use website allows a business owner to sign up in three simple steps: register as a user, build your own program and then login to pick up your results. Access to this online market research service, is a cost-effective way to monitor and improve your company's productivity, efficiency, customer service, and ultimately, profitability. MyShop by SQM gives you the necessary information to successfully run your company in the increasingly competitive business world.

For additional information, please visit the website at www.myshopbysqm.com or contact:

Mr. David Lipton
Sensors Quality Management Inc.
895 Don Mills Road
Suite 400, Tower 2
Toronto, ON  M3C 1W3
Phone:  416-444-4491
Fax:        416-444-2422
Website:  www.myshopbysqm.com
E-mail:     davidL@sqm.ca