If we look at online marketing, it started merely with creating websites or web-pages on portals to advertise/ market the businesses. Also started e-mail marketing then! E-mail marketing is considered out-dated now –a-days but it still generates revenues for few and many use it efficiently!
Semaphore Software is an offshore software development company vis-à-vis
based in India and having an International presence through its offices in USA, UK, The Netherlands with business clients from all round the world. Semaphore sensed the requirement of SEO-friendly websites and importance of SEO for online businesses and started with its SEO division many years back.
Semaphore works on a vision to give the best to its clients following the global standards. It has completed hundreds of SEO projects till date with 100% success ratio.
On being asked for the work Semaphore does in SEO, Mr. Kuntal Mehta (Director, International Operations) said that they have an independent division with a team of 25 SEO experts that are currently working on 40+ International SEO Projects. He added: “We also have projects for which we have to only do the link building or what is called Search Engine Marketing Activities”. On being asked for new trends, KJ said: “We have senior analysts in our SEO team who constantly update team with the new techniques and methods so that we can offer best to our clients. The clients want more into Social Media now days and we have cultivated a great expertise into that”. ”Generally the projects vary from a month to two months to six months to one year in the market; but we have our clients’ projects we are working since two years. It is because we have maintained their website rankings in the First page of Google for targeted keywords through our SEO and link building services. Our clients are satisfied with our work and we are happy to have our clients satisfied”, as KJ said.
Semaphore goes on for numerous tasks in SEO and other online marketing services including PPC Campaigns, but they mainly focus on Keyword research and believe that Proper Keyword targeting is half the task done. It is like targeting right keyword for right page on right time. That gives a good stroke!
On asking for their competencies, Mr. Minesh Doshi (Director, Silvertouch)
In this ever-changing world, it is true that one has to be persistently updated with the new concepts/ new techs floating in the market. Semaphore takes the stroke here. Also, since the duration of the project is more, they remain in continuous coordination with their clients so that there is no communication gap and this makes their process smooth and easy –going.
Semaphore sees a vision to expand more for contributing more in this industry and exploring the world of Search engines to its best.
