SlipStream Video Corporation, one of the most technically advanced online video producers, has launched the Pharmacy Television Network, Inc. (“PTN”), a national in-store television network targeting shoppers in the nation’s pharmacies.
Senior Vice President, Robert Pridmore, will be overseeing this new SlipStream Video business unit. His extensive background and experience in local sales, coupled with SlipStream Video’s newly acquired digital signage network, PTN, will bring a new advertising platform to local and national advertisers.
“I am excited to bring my expertise in direct advertising sales to such a dynamic and effective new media platform,” stated Mr. Pridmore. “Pharmacists have long searched for a cost effective way to improve store atmosphere, increase sales and develop their brand based on more than price and product. At the same time, advertisers have long wished for a way to target consumers while they are in the store – ready to make a purchase decision.”
“Local businesses will now have a cost-effective advertising solution to reach their local consumers,” confirmed Mr. Pridmore. “With the Pharmacy Television Network, consumers can find local services and products while they wait for their prescription to be filled.”
The Pharmacy Television Network is taking advantage of the explosive trend in digital signage and out-of-home advertising which are expected to grow to $13 billion by 2010. PTN projects a network of 500 pharmacies by early 2009 through new build-outs and acquisitions.
