“The Microtel hotel brand is an excellent fit for Woodstock, the fastest growing city in Cherokee County, and will serve the growing demand of business and leisure travelers for quality and comfortable accommodations at a competitive price,” said Jay Ross, Vice President of Sales & Marketing for Columbia Hotel Management LLC, which is managing the new property. “Microtel’
The brand’s new design – being launched at all new Microtel hotels worldwide – was created last November as an outgrowth of a competition that Microtel sponsored with the Savannah College of Art and Design-Atlanta (SCAD). Graduate interior design students competed to produce a Microtel suite guestroom redesign and the three finalists’ concepts went from design to actually being installed in three suites at a Microtel Inn & Suites hotel in Atlanta. Under the direction of Microtel’s Design Director Bijal Patel, a recent SCAD graduate and one of the finalists, as well as input from Microtel franchisees and guests, various aspects of all three designs were incorporated to produce the new award-winning prototype. The new design has already received “Best Guestroom Design” in the limited-service category in the HotelWorld Global Hospitality & Design Awards competition, and Lodging Hospitality magazine’s 2008 “Chain Leadership Award.”
The 69-room Woodstock, GA Microtel Inn & Suites offers single, double and suite accommodations. With the new design, the hotel’s vibrant color palette known as “Cappuccino”
Amenities include free local and free long distance phone calls anywhere within the continental U.S. and free WiFi in all guestrooms; Microtel’s new complimentary Get Up and Joe™ continental daily breakfast and 24 hr. coffee and tea; an outdoor swimming pool; fitness center; meeting room; guest laundry, and complimentary USA Today newspaper. The hotel features the stylish Microtel bedding known as Dream Well™ with plush pillow-top mattress and fitted bed skirt, high quality 200-thread count white and khaki-piped linens with triple sheeting, down-like blanket, bed scarf and extra pillows.
For the sixth consecutive year, Microtel has been ranked highest in guest satisfaction among economy hotel chains in the J.D. Power and Associates 2007 North America Hotel Guest Satisfaction Index StudySM.
There are currently 331 Microtel hotels open and under construction worldwide. Microtel is a sponsor of The Society for Accessible Travel & Hospitality (SATH) and is known as the preferred hotel chain for travelers with disabilities. For hotel reservations, visit http://www.microtelinn.com or http://espanol.microtelinn.com, or contact 1-800-771-7171, TDD 1-800-824-2082, or 1-888-304-6835 (Spanish speaking). To contact the Woodstock Microtel directly, call 678-738-0001. Members of the MicroPass™ frequent guest program earn a one night free hotel stay after nine night stays at any location. All hotels are independently owned and operated.
SAMPLE PHOTOS OF THE NEW MICROTEL DESIGN:
http://www.microtelinn.com/
http://www.microtelinn.com/
http://www.microtelinn.com/
Contacts:
Jay Ross
Vice President, Sales & Marketing
Columbia Hotel Management LLC
404-918-2446
jross@columbiahotelmanagement.com
or
Barbara Wiener-Fischhof
US Franchise Systems, Inc.
404-235-7400
barbara.wiener.fischhof@
