Rolf W. Schmidt, Vice President Marketing & Sales EMEA of CHD Expert Group, comments: “The enormous differences between the average tickets in the Western European countries shows that the dining culture is pronounced highly variable and obviously in UK and France more menus are being ordered.” In France the average ticket is 22.00 Euro – and in Spain 18.10 Euro.
In the last three years, the price levels in European restaurants increased strongly. In 2005 the average ticket in Germany was 11.70 Euro, in Spain 15.00 Euro and in France 18.50 Euro. “We noticed higher cost levels for F&B support and for operational costs, e.g. for energy,” reports Rolf W. Schmidt. On the other hand the Away-from-home Market in Europe showed an accelerated growth, e.g. the average ticket in hotel restaurants in France rose to 26 Euro, nearly 20 percent more than in individual full service restaurants.
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