KANSAS CITY, Mo. --- The Brand Show, a product of Two West, Inc., is a weekly radio program on Kansas City’s KCTE, 1510 AM. The topic discussed will be entertainment branding on Wed., June 25, from 9 to 10 a.m.
Aaron Taylor, Vice President of Sports Marketing in ESPN’s consumer marketing department, will be the show’s guest. He will discuss the evolution of the ESPN brand, as well as how changing technology is a factor in the company’s marketing strategies. Taylor will also give his opinion about where the entertainment industry is going.
The show will look into new ways the entertainment industry is branding itself, such as advertising techniques that integrate network television and marketers’ products, and utilizing the Internet as an advertising medium and way for TV networks to build a core audience. The show will also touch on trends in the music industry.
The Brand Show can also be heard online at www.thebrandshow.com and the show is also available via podcast.
About Two West
Two West is a transformation design firm for brands in transition and subscribes to the theory of a design process being used to solve any brand problem. Some of our clients include DreamWorks, Federal Express, Fort Dodge Animal Health, Miller Brewing Company, NBC and Sprint. For more information about Two West, visit www.twowest.com.
