IRVINE, CA – Earthbound Media Group (EMG) is pleased to announce the completion of its latest project for client The Art Institute of California – Los Angeles (AILA). Launched on May 30, 2008, the newly designed microsite was strategically developed by EMG to strengthen AILA’s overall web presence including its aggressive search engine marketing (SEM) campaigns to prompt prospective students to fill out an inquiry form to learn more about the school’s various degree programs and offerings.
Seeing the rapid success of sister school The Art Institute of California – Orange County’s (AIOC) optimized SEM campaign and microsite launched in early 2008, AILA sought EMG’s expertise to refine its outdated microsite to maximize its own SEM campaigns. Prior to its overhaul, the original microsite was not generating adequate quality leads and lacked information on the institution’
“According to the web analytics reports, many prospective students who visited the original AILA website were not compelled to sign up for more information,”
The updated microsite has an entirely new look and feel. Visually-stunning graphics accompanied by intuitive functionality and fresh, optimized content engages prospective students to learn more about AILA’s bachelor’s and associate’s degree programs. Additionally, the homepage incorporates flash menus highlighting samples of student-produced work in media arts, design and culinary arts. A student gallery was also added to give a behind-the-scenes look into the quality of student work produced at AILA.
Toward dramatically generating quality leads, a brief request form is now readily available on all microsite pages to simplify the process of students completing the form to receive more in-depth information about AILA’s programs. Ultimately, the new microsite’s improved design, user interface and content now drives a highly successful and highly measurable online marketing strategy developed and continually managed by EMG.
