The recent explosion of internet based local searches is making large phone book companies struggle more than ever before. For years and years anyone who had a need to find a specific local business would have to look no further than the yellow pages. A quick flip to the appropriate section would yield the desired business and/or company.
This model was the norm for several decades. In fact, small to medium sized business owners would often spend hundreds and thousands of dollars each month to have themselves prominently displayed in the yellow pages. This little known tactic was the primary form of marketing for thousands and thousands of small businesses across the country.
However, this is no longer the case.
Ever since the advent of the internet and search engines, the entire yellow pages industry is struggling to adapt and keep up. The explosion of the internet and use of sites such as Google, Yahoo!, and MSN mark trouble for big phone book companies. It is far more common today for the average consumer to use one of these engines for localized results.
Integrity Internet Consulting-a Denver web marketing firm(http://www.integrityinternetconsulting.com/
“People just don’t see the need for the phone book any more. Why should they look up something in print when it is so easy to use the internet? Many companies are realizing this today and pulling out of their yellow pages accounts.”
This spells real trouble for the traditional phonebook. This multi-billion dollar a year print industry is quickly becoming obsolete. With more and more internet users and searches each day, the need for a phone book is quickly going away.
Dan Stratford, another Denver internet marketing expert notes,
“The phone book companies have a dinosaur of technology on their hands which they don’t know what to do with. It’s very troubling for them”.
Integrity Internet Consulting has recently seen an explosion in the use of its Denver internet marketing and Denver website optimization services as a result of these recent technology changes. With new customers being added every week to their client base, Integrity Internet Consulting is a prime example of a small business fulfilling a big need. Small businesses need to be found by as many people as possible and the best way to do this in their localized market is through Denver internet marketing and Denver web marketing.
As more and more consumers go to the search engines for their business searches, the future looks as bright for small Denver web marketing firms like Integrity Internet Consulting as it does dim for old companies like the yellow pages. It seems clear that the only option for them is to either adapt, or quickly become obsolete. Only time will tell if they prevail.
http://www.integrityinternetconsulting.com
