Skila Releases iAdvocate 2.5, Enhancing It’s KOL Management Suite for Medical and Marketing Teams

PRLog (Press Release) – Jun 23, 2008 – Skila, A Sela2 Company, has announced the release of iAdvocate 2.5, Skila’s KOL Management Solution for Medical and Marketing Teams in the Life Science industry. The iAdvocate Solution has been enhanced and the upgraded 360° profile have been redesigned to deliver even more relevant and timely information to users.

iAdvocate 2.5 offers the single most complete and up-to-date view of the most important KOL activities on the market today, while the new 360° profile enables MSLs to quickly ramp-up for effective meetings and ensures comprehensive knowledge of the relationship is kept in and shared from one location. “The 360° profile is a single view that dynamically provides the most current, important, comprehensive and timely information about the Thought Leader from both internal and external sources,” says Susan Dorfman, VP Global Marketing, Skila.  “ It provides all of the most crucial information needed to prepare for a meeting in a single touch point, ensuring users have the right information in their hands prior to every contact with a Thought Leader.”

The enhancements include:
•   A tabbed profile for faster, more organized data delivery and user interface
•   One click meeting preps - print or send all the most important information in a single touch point
•   A new profile template based on Skila’s best practice for coordinated, company-wide relationship building
•   The incorporation of Internal & External activity, dynamically maintained for true, real time 360° profile
•   The ability to configure the profile to each customer’s internal content & needs