The Performance Car Market model is to extend the reach of Porsche for sale listings beyond the usual channels of exposure. As part of our efforts to bring buyers to see listings on our web site, we have started an advertising campaign in the Panorama magazine of the Porsche Club of America.
The advertisement is a bold well placed ad that will run monthly through the year. The ad contains a bold statement of Sell Your Porsche and Find Your Porsche. The ad is positioned in the marketplace section of the magazine.
Porsche Panorama magazine, the Porsche Club of America's award-winning monthly magazine, covers everything Porsche, including road tests, new model news, classic Porsche salons, historical and restoration articles, classified ads, extensive technical information and great pictures of our favorite cars.
The magazine is distributed to over 60,000 PCA members each month. Readers are Porsche enthusiast who read the magazine from cover to cover, including all the advertisements. Readers are often searching for Porsche cars for sale or are seeking ways to sell their Porsche. "Most people with a Porsche for sale are seeking as many avenues as possible to sell their Porsche" states advertising director Jay Tyler. "They are looking for a way to reach beyond the standard markets of used Porsche buyers and find ways to maximize the exposure for their used Porsche ad.” The Performance Car market does just this by advertising in Panorama Magazine, advertising in Excellence Magazine, communicating directly with all Porsche Club of America regional chapters, sending our staff to attend such events as the Hershey Porsche swap meet (largest, Porsche only swap, buy and sell event in the US), the Porsche Parade in Charlotte NC (the largest gathering of Porsche enthusiasts and buyers in the US) and many other events.
We are also running through a search engine optimization process to get to the highest levels possible in search engines, running a Google AdWords Campaign and running multiple direct email advertising campaigns for Porsche for sale, to PCA regional executives and our own proprietary database of Porsche buyers and sellers.
Advertising in Panorama Magazine is just one of the many things we do to extend the reach of our exposure so that more people will see your Porsche for sale ad that in any other location.
Information on the Panorama Magazine can be found at: http://www.pca.org/
The Performance Car Market can be found at: http://www.performancecarmarket.com/
