ISH North America 2008 (ISH NA) today announced its 2008 seminar program. The program includes educational sessions focused on presenting business strategies for achieving success in the Plumbing, Commercial/Industrial Pipes, Valves & Fittings, HVAC, and Kitchen & Bath markets served by this international trade show.
Sessions feature marketing, operations, product and strategy instruction by some of the top names in the industry. “Developing a well-rounded seminar program is one of the most important elements of ISH NA’s planning,” said Daniel McKinnon, executive vice president of Messe Frankfurt, the show’s organizer. “A committee of experts from the industry’s leading associations was instrumental in pulling together this high-end conference. The invaluable input provided was essential to the creation of such an extraordinary educational opportunity. Our team is excited about the range and relevance of educational opportunities the conference is offering to exhibitors and attendees for 2008.”
On the marketing front, Adams Hudson, owner and president of Hudson, Inc., a contractor marketing firm, will demonstrate how contractors should be using marketing in his two seminars, “Contractor Marketing – ‘Secrets Your Competition Does Not Want You to Know’” and “How to Put High-Performance Plumbing Marketing in Your Company Instantly.” A full “Marketing Makeover” worth $24,000 will be given away to one conference attendee.
Also addressing marketing techniques is “7 Marketing Secrets Every Designer and Contractor Must Know,” led by Melissa Galt, interior designer, author and national speaker to the design and home building trade, and “Selling to the Residential Market” with Sean Jacobs, the co-owner and surfaces specialist for JP Kitchen Design Studio in Wisconsin. These sessions are sponsored by Cygnus Business Media.
From human resources to cash management, operations will also be covered in the educational sessions. In his seminar “Performance-
The always hot topic of acquisitions will also be covered. Ellen Rohr, president and founder of Bare Bones Biz, a columnist for Plumbing & Mechanical Magazine and author of three books, will describe how to value companies in order to make advantageous purchases in “Buying Companies – Not Just a ‘Big Company’ Opportunity.”
Additional seminars geared toward creating business success are “Recession-
On the design and product side, Melissa Galt will present “Designing Kitchens that ‘Multi-Task’”
The program also features a series of sessions that focus on new efficient technologies and renewable energy. For more information on these dynamic sessions and a full agenda, please visit our seminar schedule at www.ish-na.com.
About Messe Frankfurt
Messe Frankfurt is Germany’s largest trade fair organizer, with 423 million euros in sales and more than 1,400 employees worldwide. The Messe Frankfurt Group has a global network of 14 subsidiaries, five branch offices and 48 international Sales Partners, giving it a presence for its customers in more than 150 countries. In 2007, Messe Frankfurt organized 113 trade fairs in 30 cities in Europe, the Americas, Asia and the Middle East. Messe Frankfurt also operates one of the world’s largest exhibition grounds in Frankfurt. The North American headquarters in Atlanta produces nine trade shows in the USA, Canada and Mexico across various industries. For more information about Messe Frankfurt, please visit our website at www.messefrankfurt.us.
Other upcoming ISH events worldwide:
- ISH North America (1-3 October 2008), Atlanta, Georgia, USA
- ISH (10-14 March 2009), Frankfurt, Germany
- ISH China (winter of 2010), Shanghai, China
