(Norcross, GA) Ashworth Career School, part of Ashworth University, has announced the addition of Introduction to Sales to its roster of career diploma programs.
The new offering is an introductory course providing students with fundamental principles and practices of sales and sales philosophies, competing in the new global economy, managing a sales force and building and cultivating customer relationships.
“The U.S. Department of Labor has reported that the number of Americans in sales-related jobs will increase by 10% in the next few years. We wanted to develop a practical, user-friendly program for those without formal business training, specifically as it pertains to sales,” said Dr. Lisa Bryde, Director of Ashworth High School and Career School Diploma Program Development.
“Some of our students are looking to move up in their existing careers. Some have found themselves taking on new responsibilities wanting to become more proficient. Some have started their own businesses and want to learn practical skills they can apply immediately,”
Ashworth’s Introduction to Sales course is comprised of 10 comprehensive lessons, each beginning with a subject matter preview and objectives, and a vocabulary builder of new words and terms. Lessons include:
• Personal selling philosophy for the new economy
• Relationship strategy
• Customer strategy
• Presentation strategy
• Management of self and others
• What is consumer behavior
• Learning, memory, motivation and values
• The self and personality
• Customer attitudes and the communication process
• Group and household influence
• Consumers and subcultures
• Consumers and culture
Ronelle Genser, President of Genser International Consulting (GIC) is the course instructor for Introduction to Sales. Former Worldwide Sales Manager for AT&S, Inc., her company GIC is a leading sales and marketing consulting firm.
Students start the program at any time, study, complete practice exercises and online exams on their own schedule. “Like all of our Career School courses, Introduction to Sales is self paced,” commented Jon Bouffler, Ashworth Executive Vice President. “Many of our students are working full-time jobs and have families. We wanted this to be as flexible as possible so that they can work it into their work and family schedules. And with rising gas prices it helps that they can complete the course at home and not have to travel to a classroom.”
