One can't turn on the news or open a newspaper without hearing gloom and doom in the economy. However, franchising continues to be a bright spot in the world of business. And some franchisors, like print industry leader AlphaGraphics (http://www.firstprizefranchise.com/
In an interview with brandEXPANSION's Hot Press, (http://hotpress.brandexpansion.com) Art Coley, CFE, AlphaGraphics Senior Director of Franchise Development, tells why:
Why is now the right time to buy your franchise concept?
There has never been a better to join AlphaGraphics, the #1 marketing and visual communications brand worldwide. AlphaGraphics business centers average more than *$1,100,000 in annual revenues while the industry average is approximately $600,000, and a gross margin of over **70% while the competition struggles to keep their doors open.
How has the economy affected your expansion plans in terms of new franchises opened this year?
Despite the tough economy, AlphaGraphics sales have grown slightly in the past few months. In addition, the issues with the economy often encourage people to take control of their own destinies by starting their own businesses. It’s also a great time for independent printers and mail/ship businesses to consider joining a franchise network, where they can benefit from the technologies, systems and support we provide.
How are you helping franchisees be more efficient in this economic climate?
New and innovative sales and business development systems are key to the continuing health of all businesses today, and AlphaGraphics continues to lead our industry by introducing state-of-the-
In addition to business development, AlphaGraphics franchisees are provided with extensive operations training, all aimed at ensuring that their businesses run at maximum efficiency. Our franchisees are required to obtain ISO certification, which requires adherence to stringent quality requirements. The company is initiating training in lean manufacturing as well as Forest Stewardship Council certification, all aimed at increasing efficiency.
Have your franchisees seen a decline in their businesses?
Again, there has never been a better to join AlphaGraphics, the #1 marketing and visual communications brand worldwide. AlphaGraphics business centers average more than *$1,100,000 in annual revenues while the industry average is approximately $600,000, and a gross margin of over **70% while the competition struggles to keep their doors open.
Money is a huge issue for most folks these days. What are you doing to help potential franchisees find financing?
We have lenders who have approved AlphaGraphics for SBA loans. We help our new franchisees get financed.
What are your big goals for the year?
Our goals here at AlphaGraphics are to continue driving revenues at each business center to record levels. Expand the system with 10% growth in new locations. And, to launch initiatives that continue to separate us from the competition.
Contact AlphaGraphics (http://printing-
* During calendar year 2007, 75 (or 34.4%) of the AlphaGraphics’
**During calendar year 2007, 36 (or 50%) of AlphaGraphics’
