The band decided to release the songs one by one on their website, like an old time radio serial, so that listeners could immerse themselves in the album's storyline. In addition, Grillos decided to allow fans to download MP3s after watching recent music industry trends. "Traditional music distribution is failing, and the record companies are having a tough time finding a business model that works," said Grillos. Direct digital marketing using the internet has worked for bands like Radiohead and Nine Inch Nails, and Grillos believes it can work for indie artists too. "In this internet world, the fans, not the record labels, decide what they want to listen to. But, with so many bands trying to cut through the static, you've got to give the people something worth noticing."
"Chapter 1: The fall of Caroline" is available now on www.hangjones.com. The second chapter is scheduled to be released this July.
For more information contact
Stephen Grillos
Hang Jones
3555 17th st
San Francisco, CA 94110
Phone : 415-307-8935
Email : stephen@hangjones.com
