Hot on the heels of the soon-to-be-released debut album U know my P, the prolific hip hop artiste, Naeto C has just unleashed another monstrous hit titled “Ki ni big deal”, as a sequel to hit singles like ’U know my P’, ‘Sitting on top’, ‘Ashawo’ and ‘Lagos city hustler’. ‘ki ni big deal’ is already enjoying fiery rotation on radio stations like Cool FM, Rhythm FM, Brila FM. This track is simply taking over the entire primetime zone of radio. And the hook “Ki ni big deal” which simply translates to “What’s the big deal” is gradually taking over the street lingo, transforming into commonly accepted laid-back club slang, touted in the V.I.P lounges of upscale night clubs. Big deal ni!
What’s the big deal? Naeto C of course is the big deal! Taking into consideration the success of the audio, this young hip hop maestro, went shopping for the best of clothes, gadgets, sets, locations, and video director in Africa, and for the sake of his fans globally, he berthed his search in Johannesburg, South Africa where the music video was filmed under the magical grip of John Clarke. To further consolidate the quality of this hot new video, the management of Storm Records under the reigns of Obi Asika had the clips edited by renowned film editors in the United States.
Naeto C played the role of a secret agent, reminiscent of the gadgetry sophistication of Roger Moore in his days as James Bond 007. Even as a secret agent, Naeto C’s swagger was even trendier than his spy gadgets; he wows the audience with his sleek act, decked in his three piece suit, and rolling in an Audi TT with hip-hop comrade and ally, Ikechukwu.
Storm Records is taking no prisoners as they are set to totally dominate the Nigerian Music industry. This particular talented, young artist will be releasing his album on the 20th of June and will have his album launch party on the 28th of June 2008. His album which should have been released in April was moved to the new date, in other to afford the management of Storm Records the necessary time required to piece the new video together. Well, now that the single has been generally accepted on the airwaves for quite some time, it is guaranteed that the album will be record a huge success.
The blazing hot new video of “ki ni big deal” will be screened live at Jade Palace in Victoria Island on the day of the album launch. The event, that already boasts of total support from Nokia is billed to be a high class event and will attract the upper echelon of the entertainment industry, and corporate Nigeria. The video will also receive exclusive airplay on MTV Base via satellite TV, while simultaneously broadcast on various terrestrial television stations across Africa.
