- How to create a Google Analytics account
- Reading and interpreting the reports
- Real hands-on case studies on how Google Analytics reports measure marketing efforts.
By the end of the course, students will be able to:
- Put their own Google Analytics coding on their website
- Find out where customers come from world-wide.
- See what keywords are generating traffic to a site.
- Learn strategies to keep patrons on the site and reduce bounce rate.
- Set up sales goals to track a site's progress
- See what sites are referring traffic to a website and what links are working for the business.
- Learn methods of tracking e-commerce transactions.
These easy-to-follow online sessions will lead students through implementing Google Analytics quickly and easily on their own website.
Pre-requisite:
To register, visit:
http://globalclassroom.us/
