Automotive giants are looking forward to make drastic changes in their expenditure chart on advertising. Web world advertisements have boosted the sales in retails as well as travel & tourism industry remarkably and the same is expected for automakers.
The automotive industry is currently facing a downfall due to the US recession, and is in dire needs to chalk out fresh strategies to combat the shrinking market size and reach out to new customers who are not going to simply walk into their stores. Internet advertising seems to be the perfect escape for this industry as it caters their target audience like no other medium.
According to eMarketer, automakers are set to increase their online ad spending in 2008 by 21.6% to a whooping 3 billion dollars. It also estimates the same to go up to 5.6 billion dollars by 2012 which is about 25% of all online brand spending in 2007.
The expenditure on internet advertisements by automakers has had an upward graph for more than ten years now. Automakers took their first step in Internet advertising in 1996, when they invested 9 million dollars in this field. The figure went up to 1 billion dollars in 2002, and has now reached 3 billion dollars. Considering the returns that this investment is yielding, this expenditure will go up dramatically in the years to come.
Meenakshi Wali, Co-Founder and Business Development Head, Rupiz Ads states, “Internet Advertising has massive potential for industries like Automotive, where the target customers are mostly internet savvy. Regardless of whether one has investment or not, the internet is the most cost-effective and sure-shot method to get your message across to the customer.”
Rupiz Ads, a flagship brand of Rupiz Infotech, is emerging as a global player in internet advertising industry. As various industries are multiplying their expenditure in this stream, the company is expected to grow into a major player as it has has the potential to provide returns on the huge investments that these industries are making.
Rupiz Ads
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Tel: 0800 097 0237
http://www.rupizads.com
