Anderson Training Systems
Contact: Troy M. Anderson
Anderson Training Systems, LLC
(480) 227-8090
Troy@bluecollarathlete.com
Troy M Anderson, owner of Anderson Training Systems a Tempe based fitness coaching business, announced the release of its 1 Step at a Time Fitness Success Video Course today, desperate economic times and the propagation of disinformation led to the development of this one of a kind free program, targeted giving the public ‘a shot in the arm’ of fitness during these tough times.
Anderson, a former judge and coach for the 3TV Fitness Challenge, said “This program was developed as result of the rampant disinformation currently being circulated in the fitness industry; it is downright disgusting what some people are putting out.”
It was briefly considered turning this project into a product, however with the economic down turn affecting so many people and the desire to get the excellent information into as many hands as possible, made it an easy decision to make it a completely free course.
The concept of over-delivering is nothing new to Anderson’s company which is why it took 3 months to construct the course which includes 20 valuable emails, each containing a 3-6 minute YouTube videos, all delivered over a 20 day period.
Though adding the video to the program definitely lengthened production time, in the end it will be well worth it since, most of society today lives in such a fast paced environment people don’t have time to read, and the significantly higher retention rate of watching video, made the extra work a ‘no brainer’.
Anderson says, “I guess the old saying, ‘a picture is worth a thousands words’ hold true, except in this case it is a YouTube video is worth a thousand words”
“I did not scrimp on content I conclude several videos covering each of the three primary fitness success principles: exercise, nutrition, and goal setting/mindset.”
With rampant penny pinching at the pump and store being the norm nowadays, the goal was to give people a way to feel less restricted. Getting fit doesn’t have to cost anything extra, the problem most people have is lack of detailed information and accountability.
“Our 1 Step at a Time Fitness Success Video Course, overcomes both of those obstacles by delivering excellent usable information, and consistent follow-up over a 20 day period,” says Anderson.
In the long run it is about helping people feel good, and nowadays with all the doom and gloom in the media there are a lot people that are having a hard time doing that. “Being fit is something people can definitely feel good about and we want to give them a chance to that,” comments Anderson.
Can one simple 20 video course make a difference to people during economic hard times we sure think so…
Troy M. Anderson is the owner of Anderson Training Systems, LLC, is a fitness coaching business based in Tempe, Arizona. Our #1 area of expertise is providing exercise and nutritional coaching as the vehicle to allow women 30-55 to reclaim their Can Do Attitude. Troy is often referred to as "the MacGyver of fitness coaching" for his unique ability to build effective fitness programs using only the most basic equipment. For more information visit http://www.atscoaching.com or check in on the ATS Weekly Blog http://troyats.blogspot.com/
To contact for interviews, call Troy M. Anderson directly at (480) 227-8090 or email him at Troy@bluecollarathlete.com.
