Fletcher Martin Creates Interactive Game-Ad for BioGuard® for Belly Flop Fans

PRLog (Press Release) - Jun 12, 2008 -
ATLANTA, GA – Just in time for summer, integrated marketing communications agency, Fletcher Martin launched an interactive banner-ad game to entice consumers into demonstrating their best belly flop online while introducing them to BioGuard.com, the nation's premier suppliers of pool and spa care products.

“Consumers are bombarded with online ads, many of which are ignored,” said Israel Saari of BioLab, Inc. “Belly Flop Armageddon is breaking through that clutter, capturing our audience and bringing exposure to our brand. We were very satisfied with Fletcher Martin’s creative execution and delivery.”

In the game, created using Pointroll, players can position a diver to achieve the biggest belly flop splash possible. Points are accrued based on splash, pain and grace (or lack thereof).

“When considering creative support for BioGuard’s brand campaign, we decided to take things a step above the usual minimalist banner ad and develop ‘Belly Flop Armageddon,’ an aquatic rich media web banner game that lets consumers have some fun in the sun - online,” explains Brad Sarmiento, VP of Interactive for Fletcher Martin. “By controlling the height of the jump and the angle of the body when the diver enters the water, you engineer the world’s most perfect belly flop. If the height and angle are perfect, the diver will be in a world of pain. Players are graded on their belly flop by a team of experts. After the game is over, you have the option to visit the BioGuard® site where you can learn more about products to keep your pool crystal clear. This has made a big splash with consumers.”

Perfectly timed for pool season, the banner-game will appear on HGTV.com, DIY.com, and FineLiving.com, as well as the Backyard Fun section of www.bioguard.com/us. The target audience is both current and soon-to-be pool owners.

Photo:
http://www.prlog.org/10079753/1