A report from the IDC sheds light on the fact that ad spending in traditional media is likely to get cut in 2008, while online ad spending is expected to grow. At the same time, the basic premise of it remains as online advertising being more effective and efficient than all other mediums.
But another key highlight of the report remains that if the economy stalls, and people stop buying commodities and services, then advertisers will not be able to rationalise distended advertising budgets in any sort of medium, internet or otherwise.
From the report, it was found out that:
-Revenue from U.S. online advertising increased by 23.9 percent to $7.1 billion in the first quarter of 2008 compared to $5.7 billion in the first quarter of the previous year.
-Google's estimated net U.S. advertising market share was up 24.8 percent in the first quarter of 2008, up from 23.1 percent in the first quarter of 2007.
-Online advertising spend for the first quarter accounts for 16 percent of the total online spend.
On the above, Meenakshi Wali, Business Development Head and Co-Founder Rupiz Ads, explains that this trend should be observed very closely by the networks, and that they should place newer platforms to accommodate the increasing online spend from the marketers.
Rupiz Ads, a premier online advertising company, caters to the advertising needs of its clients, inheriting the business values of its parent company, the Rupiz Infotech group. The network strives to provide perfect business platform for global merchants, offering them a host of benefits. The company works on the Pay-for-Performance model to provide comprehensive marketing solutions, and the display campaigns developed by the company have helped in maximizing their client's ROIs by collaborating with the best of publishers.
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