Milwaukee’s Second Paciugo Location is Now Open

June 12, 2008 - PRLog -- (Wauwatosa, Wisconsin) Paciugo, the award-winning authentic Italian Gelateria and Caffè, has opened its fourth location in Wisconsin. It is located at Mayfair Mall (2500 North Mayfair Rd, Wauwatosa, WI 53226), next to Maggiano's Little Italy Restaurant and near Crate & Barrel Furniture.

   Paciugo, pronounced pah-CHOO-go, offers a variety of gelato (Italian for ice-cream) including milk-based, soy-based, water-based, and no-sugar-added gelato.

   The upscale gelateria is owned by Roberto Setiawijaya, a long time residents of Madison and University of Wisconsin alumni. His passion for the refreshing and wholesome Paciugo gelato products drove him to open another store in Milwaukee area.

   "I tried gelato many times during my travels in Florida and Arizona," said Roberto. "But when I tried Paciugo gelato in Colorado, I instantly knew that this great tasting, all-natural, and less fat product were the winning concept."  
While gelato is rapidly gaining popularity in America, Paciugo has redefined the standard for the premium desert. Created using four-generation family recipes and the highest-quality, freshest ingredients, Paciugo gelato have been winning taste tests since the company's founding in 2000.

   Our goal," said Roberto "is to give the greater Milwaukee area residents the exquisite Italian experience without ever leaving Wisconsin."  

   Company founder Ugo Ginatta attributes the gelato's superior taste to the authenticity of its ingredients and production technique.  Many of the dry ingredients are imported directly from Italy. The chocolate is imported from Belgium and the fresh fruit and dairy products are obtained from regional farms. There are no preservatives in Paciugo gelato and each gelateria prepares approximately 30 to 40 flavors fresh daily.          

   Unlike ice cream, Paciugo gelato is made without cream or butter, which keeps the fat content at about 3.5 percent (a little higher for flavors that contain cocoa and nuts). Paciugo's fruit-based products are fat free and the creamier-tasting milk-based gelato is 50 to 70 percent lower in fat than premium ice cream.

   In addition to gelato, Paciugo also serves frappés (milkshakes) and smoothies; Affogato al Caffè (espresso poured over gelato, a traditional Italian dessert); Cioccolata Calda (Italian style hot chocolate); and other specialty beverages. Paciugo also offers catering service for all events. See store for details.          

   Paciugo's Mayfair Mall location is now open daily with hours on Monday – Thursday from 12 p.m. – 9 p.m.; every Friday and Saturday from 12 p.m – 10 p.m.; and Sunday from 12 p.m. – 8 p.m.  For more information about Paciugo, please visit http://www.paciugo.com  

Contact:        
Yenny Setiawidjaya
Paciugo Italian Gelato & Caffè
2500 North Mayfair Rd Ste SS2
Wauwatosa, WI 53226
Phone: 608-213-3133
Email: milwaukee01@paciugo.net