Petite Fleur Designs makes original children’s accessories and clothing for boys and girls from newborn to 6 years old. Laura Gendron started the business in 2004 crafting bow holders and hats which she sold direct to consumers, but quickly expanded the line of products to meet the requests of her customers. Today, her creations are sold through specialty stores in Fresno and California’s central coast, as well as 20 online retail boutiques. Retail and wholesale are available nationwide.
“When I started this business four years ago, my goal was to create affordable, fashionable children’s accessories,”
With her background in fashion merchandising, Gendron designs every product sold by Petite Fleur Designs and insists on using the finest materials including 100 percent soft cotton, pure silk flowers, genuine vintage embellishments and Swarovski crystals. Some of her hat and shirt designs are made with organic cottons that are hypoallergenic. Prices start at $4 for hair bows, $15 for hats and $25 for apparel.
“The majority of my designs are inspired by current fashion trends,” says Gendron, who selects many of her materials from New York wholesalers that import from France. “The designs change with the seasons, but they always tie into fashions that are relevant.”
