“Our dental marketing program is designed to generate a continuous flow of profitable leads,” says Mark Woods, owner of the Topsfield, MA., direct marketing firm. “We handle the entire process from selecting lists of new families that have moved in the local neighborhood, to developing custom advertising messages and offers best suited for our dental clients, and getting their mail in the right hands on a timely basis. It is truly a convenient, hands-off, reliable service for our clients.”
Replenishing patients who have moved out of a market is one of the primary reasons why independent dentists need to establish a regular, effective dental marketing program to invite new clients to become customers. Although directories and other forms of advertising have their role, personalized, consistent, and powerful direct mail marketing programs shown their effectiveness in attracting and retaining long-term new clients.
Woods stressed that his dental marketing clients see above-average returns on their investment by using high-powered, proven marketing offers, combined with precisely targeted, creative direct mail communications.
Woods estimates that clients generate $26 - $88 for each dollar they invest in the program.
One of the key selling points of the dental marketing program is that clients are free to start small by choosing a limited number of zip codes to target. “As they see the results, they tend to feel more confident investing in their marketing program. Why? They see the results,” says Woods.
The program offers clients flexibility in other areas as well. Clients can choose the offer used in the direct mail piece, though Woods is quick to point out that in a day and age when many consumers are skeptical of marketing offers, it is important to deliver an offer that consumers will immediately recognize as valuable and worth their attention.
In addition to strong account and creative services, Woods Direct Mail’s solid operational performance gives the company a decided edge in providing reliable, cutting-edge service to its customers. They specialize in processing mailings accurately and on time. Whether it is a personalized laser letter, a brochure or a formal invitation, they guarantee that every mailing is delivered to the post office as scheduled.
Their database services are also state-of-the-
Although some of these capabilities seem technical in nature, what clients appreciate is that Woods Direct Mail has the experience and capabilities they need to ensure that all client projects are handled efficiently and professionally.
Now with dental marketing services added to their line of direct mail services, Woods Direct Mail can expect to add another group of satisfied clients to its already long list of customers.
Located in Topsfield, MA, Woods Direct Mail specializes in creating and implementing powerful direct marketing campaigns – from planning to results analysis. They will manage the entire project, or complement each client’s specific needs by providing a list of services. They are committed to servicing client needs quickly and efficiently. As noted in the company mission statement: “Our purpose is to provide the highest quality data processing and data conversion services while maintaining an equal balance of professional ethics, personal morality, and genuine concern for the needs of our clients.”
For more information, contact Mark Woods at 877-966-3736, or via email at mark@woodsdirectmail.com. Their web site is located at: www.woodsdirectmail.com.
