Concept Personnel worked closely last year with leading North East full service digital and direct creative agency, Mobious, on Concept’s ‘’Creative in a Bag’’ campaign, that targeted 100 design and advertising agencies in Scotland and led to an overwhelmingly positive response, a string of 24 new client meetings, and a raft of new clients.
‘Creative in a Bag’ used an uncompromisingly cheeky blow up doll in a bag as a Direct Mail tool, a mini website, and clever viral campaign using social networking sites, to win coveted first place in the ‘Best On-Line Marketing Campaign’ category at the first ever North East Digital Awards ceremony and celebrations, funded by One NorthEast, in May this year.
The ceremony was attended by 200 guests from the regions’ Digital industry sector, and Jo Carter, Managing Director for Concept Personnel joined Iain Gibbons, Joint Managing Director for Mobious, to accept the Award. Mobious also went on to win Best Mobile Marketing Campaign with the innovative ‘Carling Free Pint’, created to amplify major brand Carling’s sponsorship of Newcastle FC, at the ceremony which is designed to recognise and celebrate digital advancement and achievement in the North East.
See the stunning Creative in a Bag campaign at http://www.creativeinabag.com
The Scottish Design Awards 2008 results were revealed on Friday 16 May at The Corn Exchange, Edinburgh. The team from Concept attended the glittering event, along with over 530 architects and designers. Twenty-seven trophies were awarded to those who met the rigorous standards set by the high profile panel of judges. The two categories sponsored by Concept were ‘Emerging Designer of the Year’, won by Graeme Cook, from Elmwood and Navyblue took ‘Design Team of the Year 2008’.
See the results at http://www.thedrum.co.uk/
For the very best in advertising, marketing and digital media vacancies visit http://www.conceptpersonnel.com
