Financial News newspaper moves audit to BPA Worldwide

PRLog (Press Release) – Jun 10, 2008 – Financial News, published by Dow Jones & Company, has moved the auditing of its newspaper to BPA Worldwide, the only global auditor of media.

The weekly newspaper, which provides news, analysis and comment on the securities & investment banking industry, funds, hedge funds, private equity and trading & technology, has just published its first BPA audit. It showed a total qualified circulation for the publication of 20,131.

“We are delighted to welcome Financial News into BPA membership,” comments Stuart Wilkinson, BPA Worldwide’s Managing Director, EMEA. “It is a prestigious title from a prestigious stable and we believe that global advertisers will benefit from the in-depth data that BPA’s audit provides.”

Financial News, which was launched as a weekly title for the European securities industry in 1996, is now owned by Dow Jones & Company. The Dow Jones franchise also includes The Wall Street Journal, Barron's, Factiva and Marketwatch.

Ends.

Press Information:
Joe Palmer or Howard Robinson
CoCo Communications
T: 00 44 207 754 3551
E: joe@cococommunications.com or howard@cococommunications.com

About BPA Worldwide

BPA Worldwide is the only global auditor of media. It is the world’s largest independent, not-for-profit auditor of business to business media offering uniformly applied standards around the world. Now in its 76th year, BPA Worldwide has more than 2600 advertisers and media buyers within its worldwide membership. It audits more than 2500 media properties across 25 countries, including more than 2000 business to business publications.

BPA audits enable media owners to compete successfully for advertising spend by providing media buyers and advertisers with independently audited data.  Media buyers and advertisers, in turn, demand such independent metrics as a way of informing their buying decisions and protecting their interests. Third party audits represent the buyer’s only reliable assurance against misleading, exaggerated or even fraudulent claims.

BPA specialises in multimedia audit, including consumer press, newspapers, expos, website, email newsletters, database and other media containing advertising. This includes media circulation on an international or global basis by a publisher in another territory. This ensures comparability for advertisers and media buyers of media across national boundaries.

BPA Worldwide is a founder member of the IFABC.

About Dow Jones

Dow Jones & Company (www.dowjones.com) is a subsidiary of News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV; www.newscorp.com). Dow Jones is a leading provider of global business news and information services. Its Consumer Media Group publishes The Wall Street Journal, Barron's, MarketWatch and the Far Eastern Economic Review. Its Enterprise Media Group includes Dow Jones Newswires, Factiva, Dow Jones Client Solutions, Dow Jones Indexes and Dow Jones Financial Information Services. Its Local Media Group operates community-based information franchises. Dow Jones owns 50% of SmartMoney and 33% of Stoxx Ltd. and provides news content to radio stations in the U.S.