Exclusive- yourBusinessChannel confirms interview with Saatchi boss

PRLog (Press Release) - Jun 08, 2008 -
There was plenty of buzz in the yourBusinessChannel (http://www.yourbusinesschannel.com)  editorial room when it was announced that an interview with Kevin Roberts had been confirmed.  Head of the arguably the best known advertising and branding agency in the world, Kevin Roberts (http://www.saatchikevin.com) is a thought leader held in the highest regard.

Global CEO of Saatchi & Saatchi, Roberts is acclaimed around the world for his bold perspectives on marketing, branding and business in general.  He is credited with helping some of the world’s best known brands to achieve higher levels of success.  The interview was confirmed after yourBusinessChannel editors saw him speaking at the Institute of Directors Annual Conference in London a few weeks ago.

“We’ve moved through the attention economy,” he said. “People will not be interrupted anymore, yet most of marketing is still highly interruptive and yelling for attention. Consumers are way beyond that. We’ve moved into the attraction economy.”

With online marketing at an all time high, Roberts’ comments signal a dramatic shift that promises increased success for businesses that understand the new dynamics and start communicating in new ways – and maybe a grim end for those that don’t.

The interview with Kevin Roberts will focus on this and other major issues facing businesses around the world today.  Excerpts from the interview will undoubtedly serve as top level advice which entrepreneurs should not miss.  The interview with Kevin Roberts will be featured in shows that will be available in coming weeks, as part of more than 90 new shows released  in the 2008 Summer Series.

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