West Columbia, S.C. – An advertising campaign produced by the internal marketing team at Lexington Medical Center has received recognition in two national publications. The “Patient Safety 24/7” ad campaign was featured in the May/June 2008 Issue of Healthcare Advertising Review and the April 29, 2008 Issue of HealthLeaders Media Marketing Weekly.
The article in Healthcare Advertising Review, titled “Safety buzz prompts new campaign,” is an extensive four-page profile of the Lexington Medical Center ad campaign. Advertising featured within the article includes print ads and television commercials. Lexington Medical Center’s chief operating officer, Tod Augsburger, and director of marketing and advertising, Mark Shelley, were both interviewed for the story. Healthcare Advertising Review is a national publication that covers advertising and marketing trends in healthcare.
Lexington Medical Center, located in West Columbia, S.C., anchors a county-wide healthcare network that includes six community medical centers throughout Lexington County. The network also includes the largest extended care facility in the state, an occupational health center and affiliated physician practices. At its heart is the 346-bed state-of-the-
