Nanda Nayar
Eight AV Inc. is a New Jersey based corporation engaged in the business of recording music, promoting talent, web casting, pod casting, and hiring audio-visual equipment.
While there may be many such corporations doing more or less the same thing, Eight AV is uniquely different according to Nanda Nayar, CEO of Eight AV Inc.
" We are probably the only enterprise that encourages local music talent by recording their songs for free in our studios and helping them distribute it worldwide" says Nanda.
Local talent, global exposure is the tag line of the company.
So how do they get their revenue? "By giving a musician a chance to put out his music, we are giving the artiste the platform to showcase their talents. Who knows? We might find a star" says Nanda. He hopes to then en cash on the goodwill of the artists who gets their first break courtesy Eight AV Inc.
In addition, Eight AV also has a online store selling music by established artists.
Eight AV also looks to these artistes to propagate the company's website and so drawing potential clients who might buy a song from their online web store.
Eight AV focuses on Indian (South Asian) music as their prime genre. "There is very little awareness of classical, raga based Indian music in the US outside of 'bollywood' music." "Classical Indian music is rich and has so much of depth which people are missing out on" says Nanda, who is very passionate about music in general.
Apart from recording and propagating music, Eight AV also do jingles for radio and televison commercials. "Since most of our music is Indian (South Asian) based, they can be refreshingly different from the usual run-of-the mill stuff that is normally heard" suggests Nanda. He goes on to say, "we can do a good mix using traditional raga based samples with modern bass riffs and beats"
The whole things seems like a novel, good idea where everybody stands to gain. But is there too much emphasis on the 'goodwill gesture' from a newly discovered star? "Not at all" says Nanda. " We have forgotten to trust people; trust in the inherent goodness of humanity" says he. "This is one big karmic revolution" he chuckles.
Good or bad karma one has to wait and see but there is no denying that this is one big innovation at work!
Photo:
http://www.prlog.org/
