“2008 Global Mobile - Data and Content Markets”, which is available at http://www.reportbuyer.com/
The report shows that the emerging markets are also making their mark on the mobile sector; many of the less mature regions around the world are showing significant growth.
It further shows that the worldwide mobile subscriber base is still growing and this can be attributed heavily to the growth in these markets, with many regions such as Asia Pacific having room for more growth ahead. In 2008 there are now more than three billion mobile subscribers worldwide and some of the more mature markets have over 100% penetration.
Authors of the report note that Mobile Average Revenue Per User (ARPU) levels differ widely between the regions of the world; however, on the whole all regions have experienced declines in ARPU over the past few years.
While the emerging markets are a growth area for mobile services, the ARPU from these markets is low compared with the developed markets. In 2008 overall mobile ARPU levels are expected to decline by at least another 4%. ARPU from mobile voice services has been particularly affected by cuts to tariff rates and the trend towards voice-data substitution. While voice still makes up the majority of mobile traffic, mobile data now contributes around 10% of global mobile ARPU.
The study shows that operators still struggle to acquire satisfactory ARPU from prepaid mobiles, despite its popularity. Prepaid mobiles now account for more than 60% of the worldwide mobile subscriber base and continue to grow by around 60% per annum. The prepaid model has taken off around most of the world with many countries seeing an ongoing high level of growth. The emerging markets in particular favour prepaid mobile phones, with some markets having over 80% penetration of prepaid compared with the contract segment.
“2008 Global Mobile - Data and Content Markets” is available from Report Buyer. For more information go to: http://www.reportbuyer.com/
Report Buyer product ID: BUD00243
