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A New Southern Sun Star Rises in Dar es Salaam

One of Dar es Salaam’s most successful and pivotal hotels, The Holiday Inn Dar es Salaam is about to rise anew: as of Sunday 1st June, 2008, it will be known as Southern Sun Dar es Salaam.

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PRLog (Press Release) - Jun. 4, 2008 - One of Dar es Salaam’s most successful and pivotal hotels, The Holiday Inn Dar es Salaam is about to rise anew: as of Sunday 1st June, 2008, it will be known as Southern Sun Dar es Salaam. Ownership and the management of the hotel will not change and will continue to be operated by Southern Sun Hotels Tanzania Limited as it has done since its establishment in 2001.

2007 marked the culmination of Southern Sun’s brand evolution where the group have invested significantly in the rebranding of its existing properties as well as the modernisation of nearly all of its hotels.

Southern Sun Dar es Salaam forms part of the Southern Sun Hotel & Resorts portfolio. “We are very aware of the opportunities for growth within the African continent and our brand presence is an integral part of a strategy aimed at structuring our growth outside of South Africa with Africa’s leading hotel brand” comments Richard Weilers, Managing Director: Southern Sun Hotels Offshore.  

As a member of the Southern Sun Hotels Group, the rebranded Southern Sun Dar es Salaam hotel will assume its position as a key member of the largest hotel group in Africa. Not only have Southern Sun Hotels been popularly voted ‘Africa’s Best Brand’, but they also have forty years experience in providing unrivalled hospitality to guests.
Southern Sun Hotels are best known for the distinctly personalised hospitality, their contemporary style, unrivalled charm and the excellent calibre of cuisine on offer. Southern Sun is proud to provide a vibrant and new brand identity to one of Dar es Salaam’s leading hotels. Offering a variety of accommodation options, value for money, professional expertise and guest care, the Southern Sun Dar es Salaam looks forward to warmly welcoming its valued guests for years to come.

Southern Sun Dar es Salaam
Southern Sun Dar es Salaam is located 14 kilometres from Dar es Salaam International Airport, and accommodation comprises of 152 well-appointed en-suite guest rooms (ten executive rooms, two suites and one disabled room for physically challenged guests) most of which are non-smoking rooms. The hotel offers 24-hour room service, laundry and dry-cleaning services, ample secure parking, corporate and business support services including complimentary WiFi internet and a conference facility. Breakfast and lunch are served in the Kivulini Restaurant, overlooking the swimming pool and the Botanical Gardens and the all-day Baraza Cafe Bar & Grill specialises in a fusion of Swahili and continental cuisine.

Commenting on this new and exciting chapter in the hotel’s seven year existence Adam Fuller, General Manager of the Southern Sun Dar es Salaam, said “This is an exciting moment for us – representing a timely change of both brand and image.  The ownership of the company will remain unchanged.  The Southern Sun Group is the largest and one of the most successful hotel groups in the Africa. By adopting the proven excellence of this powerful brand, we can only enhance our stature. At Southern Sun we strongly feel that our proudly African brand is more relevant to our markets. Owning our own brand gives us the ability to effectively adapt our hotel standards to meet the ever changing needs of our customers. Naturally, we shall continue to invest heavily in both our people and the hotel infrastructure thus entrenching our position as Dar es Salaam’s most popular hotel.  We are confident that our enhanced, strong, contemporary and vibrant image will ensure that we not only strengthen our relationship with our existing clients, but also that we will be well positioned to welcome new guests to Southern Sun Dar es Salaam.”

In practical terms, the rebrand will be established by adopting the high-profile Southern Sun logo, which has been unveiled throughout Dar es Salaam.  A series of media and guest events will be held to welcome various audiences to Southern Sun warmth.

Southern Sun Dar es Salaam is committed to supporting the growing Tanzanian tourist industry, through its active support to key government ministries, the Tanzanian Tourist Board and the city of Dar es Salaam. Southern Sun is also continually seeking investment opportunities in Tanzania for its various brands.

Over the years this hotel has developed a robust Social Responsibility Program and will continue to vigorously invest in this program. Caring for their immediate neighbourhood remains at the core of Southern Sun’s social responsibility philosophy.
About Southern Sun Hotels
Founded in 1969, Southern Sun Hotels has almost 40 years of experience in providing great hospitality to its local and international guests.
Southern Sun's portfolio of hotels provide world-class accommodation across all markets, and offer the widest distribution of hotels in South Africa in major urban centres and key leisure destinations. They are designed to meet the needs of all guests, whether they are travelling for business or leisure.

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Founded in 1969, Southern Sun Hotels has almost 40 years of experience in providing great hospitality to its local and international guests.
Southern Sun's portfolio of hotels provide world-class accommodation across all markets, and offer the widest distribution of hotels in South Africa in major urban centres and key leisure destinations. They are designed to meet the needs of all guests, whether they are travelling for business or leisure.

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Source:Southern Sun
Website:http://www.southernsun.com
Country:Tanzania
Industry:Hotel
Tags:southern sun, dare es salaam, tanzania, Hotel, holiday inn
Shortcut:prlog.org/10077415
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