The Canadian Liver Foundation’s Ottawa Chapter fundraiser, Stroll for Liver will be getting a nice pat on the back from its friends at Corporate Massage Therapy this June 8th, 2008. Literally.
Ottawa-based business, Corporate Massage Therapy, has pledged support of $20,000 worth of services to the neighbourhood branch of the Canadian Liver Foundation’s national walk which raises funds for liver research and awareness programs. Corporate Massage Therapy is the leading innovator in creating convenient pro-active and rehabilitative healthcare solutions servicing clients in Ottawa, Toronto and Montreal. “We are focused on community outreach in hopes of fostering health education. We are donating gift certificates to be used as incentives to donate to the Ottawa Stroll for Liver.” says Jean-Guy M. Francoeur, Managing Director, Corporate Massage Therapy “Donors who pledge or donate $50 or more get a Corporate Massage Therapy gift certificate for $50 that they can redeem for any massage treatment. The donor also receives a charitable tax receipt from the Canadian Liver Foundation.”
“Last year we created a new brand message, ‘LIVERight’
“I’m obviously biased, but building business through community sponsorship with organizations that share your values and goals seems like common sense,” says Anna Withrow, Director of Business Development for the Canadian Liver Foundation. “A company’s commitment to social issues affects consumers’ decisions on where to work, where to shop and what to buy. I think more people would like to be able to support their local community - they want to see the impact of their contribution and naturally, there are benefits to increasing its strength. This is where an organization like Canadian Liver Foundation is a very appealing cause – we’re an established national charity, but our local chapters provide our grassroots outreach. Nothing is just a number here – every dollar makes a difference, every volunteer is vital, every patient with liver disease represents a family and a community that need our hope and help.“
Lots of hope and help are required. One in ten Canadians will be affected by a liver or biliary tract disease in their lifetime and there is one hepatologist for every 60,000 Canadians with liver disease. Awareness and prevention programs are necessary to avert the long waiting lists this situation creates.
Both the Canadian Liver Foundation and Corporate Massage Therapy advise organizations to consider the following in their sponsorship plan:
∑ determine the focus of the program you are supporting and make sure it marries with your organization’
∑ ensure that you can secure the resources to promote the program internally and externally
∑ determine the barometer for successful implementation of the program
∑ document a program evaluation plan and commit to timelines for its evaluation
Corporate Massage Therapy aims to develop a national umbrella of healthcare services with complete focus on client-care and wellbeing. Corporate Massage Therapy is the leading innovator in creating convenient pro-active and rehabilitative healthcare solutions.
* Development of Corporate Health Programs (on-site corporate massage, education seminars & faciliating employee initiatives with affordable health spending accounts)
* Strategic locations in key areas throughout Ottawa (Hunt Club, Kanata, Downtown, with many new locations coming soon...)
* Full-service massage therapy locations offering orthopedic and rehabilitative products as well as associate services (Physiotherapy, Chiropractic & Chiropody)
The Stroll for Liver is a national fundraiser held in communities across Canada and is part of the Canadian Liver Foundation’s efforts to make liver health a priority for all Canadians. Since 1969, the Canadian Liver Foundation's mandate has been "to reduce the incidence and impact of all liver diseases." Through the national office and regional chapters across Canada, the Foundation actively supports education and research into the causes, diagnoses, prevention and treatment of liver disease.
Contact:
Annette Martin, Director, Corporate and Government Relations, Acting Regional Manager, Eastern Ontario, Canadian Liver Foundation
Phone: 613-489-
Email: amartin@liver.ca
www.liver.ca
Jean-Guy M. Francoeur, Managing Director, Corporate Massage Therapy
Phone: 613-688-6207 x4003
Email: francoeur@CorporateMassageTherapy.ca
http://www.CorporateMassageTherapy.ca
