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FOR IMMEDIATE RELEASE
PRLog (Press Release) –
Jun 03, 2008 – Memphis, TN – pHormulate, the manufacturers of a breakthrough AMMONIA FREE Color and Highlighting System, proudly announces the launch of its After Color Shampoo 1a and After Color Conditioner 2a. This unique shampoo with a pH of 5.09 and conditioner with a pH of 4.23 preserves color and restores hair to a healthier condition after each color service. It adds vital nutrients to defend hair against free radicals and environmental disruptions.
Since preserving hair color is always a challenge, pHormulate created a shampoo and conditioner to help prevent color loss, adjust the hairs’ pH after a color service while achieving the first step toward clean and healthy hair. After Color Shampoo 1a balances each strand with the proper pH. Its’ gentle but thorough cleansing immediately seals the cuticle, restores shine and extends the life of your color while leaving hair feeling clean, refreshed and renewed. After Color Conditioner 2a contains advanced silicones with the proper pH to smooth and close the hair shaft for easier combing, color retention and shine. Hair instantly feels healthy and rejuvenated. Both products offer UV protection to maintain a healthy appearance and protect hair from the drying affects of the sun and environment. The duo is ideal for all hair types. pHormulate’s After Color Shampoo and Conditioner contain a unique blend of ingredients such as sage, rosemary, chamomile, lemongrass and goldenseal combined with *ChromaGuard Technology (patent pending). These ingredients deliver natural shine, soothing botanicals, intense conditioning, and sun damage and thermal protection in order to achieve the 1st and 2nd Step to Healthier Hair: 1. Cleanse 2. Replenish *ChromaGuard Technology (patent pending) is a unique blend of reducing and non-reducing disaccharides and SRT (Saccharide Replacement Therapy) created to repair, strengthen and provide additional bound moisture to all hair types. As hair encounters repeated environmental exposure and chemical stress, its natural sugar content is reduced making the hair dry, brittle and porous. For additional information visit www.phormulate.com or call 866-524-7662
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