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Follow on Google News | Fastrack 94.3 FM - Fashion brand making waves on radio.Fastrack, the watch and sunglass brand, has partnered with Radio One FM 94.3 in a first-of-its-kind alliance. The tie-up has the channel’s content including on-air contests and promotions being integr
By: Fastrack Fastrack, the watch and sunglass brand, has partnered with Radio One FM 94.3 in a first-of-its- Speaking at the media event, Mr. Bhaskar Bhat, Managing Director, Titan said, “Fastrack is a brand that allows the youth to experiment with many provocative identities without having to commit to any one. From product design to the way it communicates, Fastrack enjoys exploring new boundaries. Fastrack FM 94.3 is one more step in this direction.” Mr.Vineet Singh, CEO - Radio One added, “The alliance with Fastrack is a first of its kind and to enable it meant changing our name in addition to integrating the brand and it’s theme with our programming. We are extremely happy to have partnered with Fastrack, the ‘irreverent’ An excited Simeran Bhasin, Marketing Manager, Fastrack added, “It feels like we own the radio channel for a day!” This unique association was initiated by Maxus Global, a Group M company, based on the brands’ similar identities. End
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