NVIDIA Tegra: Tiny Computer Packs Massive Punch

PRLog (Press Release) – Jun 03, 2008 – DUBAI, UAE—Today, NVIDIA Corporation (Nasdaq: NVDA) introduced the Tegra family of processors, the world’s first single-chip computer capable of the rich high definition and internet experiences we’ve come to expect from our PCs, but on small pocket type devices.  NVIDIA Tegra is a tiny computer-on-a-chip, smaller than a US dime (10-cent piece), designed from the ground up to enable the “visual PC experience” on a new generation of mobile computing devices while consuming the smallest amount of power.

“Creating Tegra was a massive challenge.  Our vision was to create a platform that will enable the 2nd personal computer revolution – which will be mobile centric, with devices that last days on a single charge, and yet has the web, high definition media, and computing experiences we’ve come to expect from our PC,”  said Jen-Hsun Huang, president and CEO at NVIDIA.  “Shrinking down a 50 watt PC architecture will not create the discontinuity this industry needs. The culmination of nearly 1,000 man years of engineering, Tegra is a completely ground-up computer-on-a-chip architecture that consumes 100 times less power.  Mobile internet and computing devices built with Tegra are going to be magical.”

The NVIDIA Tegra 650 processor is the second product in the Tegra line, the first being the NVIDIA Tegra APX 2500 processor, which is enabling the next generation of  Windows Mobile smartphones. With the launch of this new processor, the NVIDIA Tegra products will reach consumers towards the end of the year.  

“With the growing market demand for mobile Internet access, NVIDIA launched the APX 2500 computer-on-a-chip targeted at smartphones and handsets earlier this year. Recognising that mobile Internet access usages will occur not just on smartphones and handsets but on compute devices as well, NVIDIA announced today the Tegra architecture. Representing the first products to be targeted at the MID and portable device space, it is anticipated to bring integrated capabilities similar to the APX 2500 with NVIDIA’s graphics expertise, an ARM core, HD video, and advanced power management,” said Ian Lao, senior analyst at In-Stat.

NVIDIA Tegra is a heterogeneous processor architecture with multiple processors, each architected for a specific class of tasks – an 800 MHz ARM CPU, a HD video processor, an imaging processor, an audio processor, and an  ultra-low power GeForce® GPU  These processors are used together or independently to deliver a wonderful experience while utilising a minute amount of power.   With this heterogeneous ultra-low-power processor architecture, NVIDIA Tegra processors achieve up to 10 times the power efficiency of existing products in battery-operated computer systems running compelling visual computing applications.

“As more consumers begin to access the mobile Internet with devices like smartphones and MIDs, device manufacturers will be challenged to create the same high-quality user experience on mobile devices that consumers currently enjoy on their desktop PCs,” said Warren East, CEO, ARM. “Using advanced ARM technology and providing a ground-breaking mix of performance, power consumption and form factor, the NVIDIA Tegra mobile computer-on-a-chip addresses this challenge more effectively than any other solution yet on the market, thereby taking a major step toward the oncoming mobile Internet revolution.”

NVIDIA Tegra 650 also features:
•   All-day media processing, for 130 hours audio, 30 hours HD video playback
•   HD image processing for advanced digital still camera and HD camcorder functions
•   Optimised hardware support for Web 2.0 applications for a true desktop-class internet experience
•   Display support for 1080p HDMI, WSXGA+ LCD and CRT, and NTSC/PAL TV-Out
•   Direct support for WiFi, disk drives, keyboard, mouse, and other peripherals
•   A complete Board Support Package (BSP) to enable fast times to market for Windows Mobile-based designs

"With NVIDIA’s Tegra processor line, we will continue to see impressive mobile innovations in Windows Mobile products," said Todd Warren, corporate vice president of Microsoft's mobile communication business. “Microsoft is dedicated to providing people best-in-class mobile experiences, so that people can carry a single device for work and play."

For more information on NVIDIA’s processors, please visit www.nvidia.co.uk


About NVIDIA
NVIDIA (Nasdaq: NVDA) is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce® products, the professional design and visualisation market with its Quadro® products, and the high-performance computing market with its Tesla™ products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe, and the Americas. NVIDIA’s inaugural NVISION 08 conference will be held August 25-27, 2008 in San Jose, Calif. For more information, visit www.nvidia.co.uk  and  www.nvision08.com.

Certain statements in this press release including, but not limited to, statements as to: the benefits, features, performance and capabilities of NVIDIA Tegra 650 processors and NVIDIA Tegra APX 2500 processors; timing of availability of NVIDIA Tegra-based products; next generation smart phones; and portable media are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: loss of performance of our products when integrated into systems; our reliance on third parties to manufacture, assemble and test our products; manufacturing or software defects; delays in ramping new products into production; design defects; development of faster or more efficient processors; the impact of technological development and competition; changes in industry standards and interfaces as well as other factors detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission including its Form 10-Q for the period ended April 27, 2008. Copies of reports filed with the SEC are posted on our website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.


Copyright © 2008 NVIDIA Corporation.  All rights reserved.  NVIDIA, the NVIDIA logo, Geforce, Quadro, Telsa, and NVIDIA Tegra, are trademarks or registered trademarks of NVIDIA Corporation in the U.S. and other countries. Other company and product names may be trademarks of the respective companies with which they are associated.  Features, pricing, availability, and specifications are subject to change without notice.

Media Contact:
Colin Saldanha
Oak Consulting
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Email: colin@oakconsulting.biz