(Chapin, SC) – The name Boater’s Edge will soon be attached to 37 boat retail centers in the U.S. in 15 states. Formed under the auspices of the parent organization, Boat Dealers Alliance (BDA), each location will remain independently owned and operated, while providing retail buyers with a host of new services to greatly enhance the boating experience. Priority service, Bow-to-Stern Extended Service Contracts, Certified Pre-Owned Extended Warranty, Competitive Retail Financing, and Learn How-To-Boat Seminars are highlights of the Boater’s Edge concept.
“All of our members are actively involved in the day-to-day operations of their dealerships,”
Boater’s Edge dealers represent nearly 70 diverse brands. Rather than rise and fall on the fortunes of a single brand, the group enjoys strong partnerships with boat industry vendors who also recognize the need for a nationwide marketing effort combined with individual best practices that develop from local entrepreneurial spirit.
“There are different boating needs in different parts of the country,” notes Mike Hebert, owner of Texas Marine and President of the Boater’s Edge group. “We feel one of the challenges that the bigger conglomerates have come up against is a more limited product offering. Because our members are not tied to one manufacturer, we believe this will be an advantage for the group.”
“Boat manufacturers want quality retailers,” says vanVollenhoven. “That’s what Boater’s Edge will bring. All of our dealers were early adopters of the 5-Star Certification and last year half of them were recognized as Top 100 Dealers. Our strategy is to grow the organization over the next few years while expanding the coast-to-coast services for customers who travel with their boat.”
When launched later this year, the group’s website, www.boatersedge.com will serve as a resource link to locate Boaters Edge dealers, offer a comprehensive used boat listing site, and feature a social network for boaters to share destinations and boating tips. The site is expected to be updated in phases.
Bob vanVollenhoven
Executive Director
Boat Dealers' Alliance
504 B Box 12 Old Lexington Highway
Chapin, SC 29063
E mail: bob@bdanet.org
Office: (803) 932 - 2464
Boat Dealers Alliance
Mike Hebert
Texas Marine
(409) 898-7632
www.texasmarine.com
