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Follow on Google News | Recession? Direct mail marketer says NOPostcardMania’s CEO, Joy Gendusa, says recession can be avoided by “disagreeing” with the news and by getting smart with marketing.
By: Karla Jo Helms Gendusa claims if businesses want to buck this slump, they will have to buckle down, work harder, get smarter and continue to promote. Her 5 tips for coming out ahead during an economic slump are: • First of all don’t “agree” — don’t buy into the fact that you can’t control your business’ outcome… or income. Lots of businesses lived through many a recession. Emulate the winners – not the whiners. • Market smart — there are too many of your competitors that are cutting back their marketing budgets now (not smart). Make sure you are targeting correctly and going after an audience that is likely to buy; • Make better use of your own database — marketing for new customers is expensive but marketing to your existing customers has a higher return on investment. So step up your marketing to your existing customer base; • Look for a company that offers terms. It’s less painful to shell out the money after you start seeing a return; • Cut out waste — Figure out which form of advertising is making you more money. The more precise you get, the higher the return on investment you will get. Then channel your marketing budget to the avenue that is getting you the most ROI. Despite the hyped-up “recession” About Joy Gendusa: Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2005 the company did over $12 million in sales, employed over 100 people and made Inc. Magazine’s prestigious Inc 500 List as one of the 500 fastest growing companies in the nation. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. As an Expert Author, she is always willing to share her marketing advice through articles, interviews and speaking engagements. PostcardMania is a full service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition and mailing services with free marketing advice. They help small businesses all over the country to expand through the use of direct mail marketing techniques. Visit PostcardMania's web site at http://www.PostcardMania.com If you would like to interview Joy Gendusa, CEO of PostcardMania, please email PostcardMania’ Website: www.PostcardMania.com End
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