Slow Economy? Direct mail expert says “win, don’t whine!”

PRLog (Press Release) - Jun 01, 2008 -
B2B Magazine recently reported that an online survey conducted by Opinion Research Corporation of 250 small businesses revealed that the majority of the small-business community remains positive about the state of the economy, with only 23% suggesting the economy is very poor.

The report went on to say that retailers and wholesalers have the most positive outlook.  Joy Gendusa, CEO of PostcardMania, says that’s a good sign and warns entrepreneurs not to operate off of the naysayers of the smaller percentage.  

Gendusa’s commitment to help entrepreneurs promote has not waned since her epiphany after seeing Todd Rundgren in concert.  She slashed her direct mail prices (first in history of 10-year old company) to make sure business owners would increase their marketing to come out ahead of their competitors.

According to American Business Media, history has shown that companies who either steadily continued or aggressively increased their advertising efforts during times of economic uncertainty experienced overall growth of their business at the expense of the competition.  The companies who focused on advertising also experienced continued growth past the period of economic uncertainty.

“Listen to the winners, not the whiners,” said Gendusa.  “The companies that are doing well are those that are promoting.”  

PostcardMania gives 2 main tips to help businesses overcome a slow period using direct mail:

1.   Market like crazy – pick up the customers your competitors will lose by cutting their marketing budgets.

2.   Look for terms where you can pay for your marketing when your sales start rolling in.


About PostcardMania:
PostcardMania is a full service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition and mailing services with free marketing advice.  PostcardMania employs over 160 people, has seen positive expansion every year since its inception with its 2007 revenue at nearly $19 million.  They have won many awards for their creativity and marketing farsightedness—the underlying purpose contributing to their accomplishments is helping companies all over the nation expand.  They print 4 million and mail 2 million postcards representing over 28,000 clients in 350-plus industries each week.  
Visit http://www.PostcardMania.com

If you would like to interview Joy Gendusa, CEO of PostcardMania, please email PostcardMania’s VP PR, Karla Jo Helms at http://karla_jo@postcardmania.com or by calling 800-628-1804 x 342.