The worldwide success of ringtones has sparked a widely held belief that downloading music to mobile handsets will become an even greater revenue generator. Mobile operators, record companies and handset manufacturers are aggressively pursuin this market. But will downloading music files be greeted with the same consumer enthusiasm and willingness to pay? Find out by purchasing It’s latest strategic report.
Audio downloading and streaming are both in early stages of development in the mobile space. It believes that while streaming music has limited potential, particularly over GPRS networks, the ability to download full audio tracks over 3G represents a significantly more viable long-term revenue opportunity. But just how large can that revenue be? And how can you and your company generate these revenues.
This 130+ page It report examines the market for downloading music on mobile phones, and assesses the opportunities and hurdles facing it. The impact mobile downloads will have on both the mobile and music industries is also analysed. Plus dedicated recommendations are delivered to you, throughout the report.
It believes that mobile music download services, if positioned correctly, offer substantial scope to both the music and mobile industries. For mobile music downloads to succeed, however, a number of critical issues need to be resolved and hurdles overcome, including DRM and business models.
Music phones will have to compete against dedicated MP3 players that offer superior a experience and performance. Furthermore, these portable MP3 players in conjunction with iTunes and other online music services are shaping the mobile music space by limiting operator’s pricing options for mobile music downloads.
How can mobile companies compete with MP3 players?
What storage requirements will the market demand
Establishing successful business models will be difficult and this report takes an in-depth look at online and cellular cost dynamics. Pricing full track downloads via the cellular channel in a way that is both profitable and attractive to the end-user is a major challenge. It’s brand new report makes that challenge easier.
With over 25+ tables and over 40+ charts, this report provides you with the leading analysis of your market today and for the rest of the decade.
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