Personalisation: The Commercial Potential of Customised Handsets & Personalised Location Base

PRLog (Press Release) – May 31, 2008 – The content consumption paradigm of mobile phones is shifting away from pure voice applications to personalised non-voice applications. Personalised ringtones and logos have experienced widespread popularity: web-sites such as Yourmobile.com have sold in excess of 75 million ringtones and 10 million logos in over 85 countries. Phone covers have become a mark of Nokia’s successful brand.
One survey revealed that 21 per cent of industry experts believe that personalisation will be responsible for reducing customer churn.

While voice ARPU has been steadily decreasing at a pace of around $5 a year, contribution from mobile data applications is being felt by an increasing number of operators around the world. With the recent and forthcoming launches of content such as personalised location and transaction-based applications, one should see ARPU levels pass the $50 mark by the end of 2003 in many countries that have deployed these facilities.

This report looks at the impact and potential of a range of mobile phone personalisation facilities including :

Ringtones
Logos
Celebrity Voice-mail Messages
Handsets
Handset facias
Personalised Location Based Services (e.g. targeted navigational and advertising services)
It shows that mobile phone personalisation applications are evolving quickly and can make significant contributions to revenue for both mobile phone operators and content providers. If you want to know exactly how the various forms of mobile phone personalisation can be exploited and what pitfalls need to be avoided - then you need to read this report immediately.

This report answers the following questions :

Which target segments are responsive to personalisation?
What various forms of electronic personalisation are available?
Which vendors have responded to the need of electronic personalisation?
What are the new developments in electronic personalisation?
How is the market for electronic personalisation developing?
How is the market for handset personalisation developing?
What role does branding have in handset personalisation?
What personalisation features can location-based services offer?
What are the problematic issues surrounding location based services?
What are the new developments in personalisation?
This report is ideal for:
Handset manufacturers
Operators
Application Developers
Software Developers
Vendors
Mobile entertainment developers
Portals
Network Manufacturers
Marketing Companies

For more information, kindly visit :
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