Customer Relationship Management (CRM) webinar: locking your customers in for life

PRLog (Press Release) - May 30, 2008 -
According to marketing experts Seth Godin and Don Peppers, acquiring new customers is becoming increasingly expensive due to the vast increase in advertising over recent decades. Many companies are turning to Customer Relationship Management (CRM) to focus on their existing customer base.

Starting at 3PM GMT on Friday 6th June, the webinar (http://www.prospectsoft.com/webinar) will look at what CRM is, and how it can help companies boost customer retention and profitability. CRM has helped companies in various industries stay in contact with their existing customers:

“We now have a central platform on which all data is held so, from suppliers to customers, the whole company, including staff on the road, has a total view,” says ProspectSoft CRM user Michael Anderson of Carl Stuart Ltd.

ProspectSoft’s range of webinars have been popular with growing businesses, looking for a flexible CRM solution capable of matching their changing requirements. Lasting for just half an hour, the webinar format has proven popular with busy executives who may not have the time to attend a full seminar.

“Finding time to go to half-day seminars is difficult, this webinar format is ideal – 30 minutes packed with information that I can really use – all without leaving the office,” says Christopher Hulme of Bapesons Ltd.

The webinar is on Friday, 6th May starting at 3PM GMT. Companies interested in learning more about how customer relationship management can help improve customer retention and profitability can register for free at http://www.prospectsoft.com/webinar.