Yahoo! and 50plus.com Announce A Content Deal

PRLog (Press Release) - May 28, 2008 -
Yahoo! Canada and 50Plus.com today announced an
agreement to enhance the Internet experience of the more than seven million
Canadian Zoomers estimated to be active online. Zoomers will soon be able to
access new content at Yahoo! Canada Lifestyle tailored to address a wider
array of life-stage hot topics including health and well being, money, travel,
and arts and entertainment. Media innovator Moses Znaimer recently popularized
the term Zoomer to denote the population traditionally known as "50+."
   According to recent Burst Media Research, a majority of Internet users
aged 45 and older feel online content is focused on younger age segments and
content in general is not meeting the needs of people their age. To help fill
this information gap, Yahoo! Canada has teamed up with 50Plus.com, the
authoritative source for Zoomer news, information and community, to unite
industry-leading search functionalities and distribution capabilities with
extensive content so that Canadian Zoomers will now have more current and
meaningful information at their fingertips.
   "Yahoo! Canada has seen a significant surge in online activity among
Canadians approaching retirement," said Iain Wilson, Business Development,
Yahoo! Canada. "We've also been hearing from more and more advertisers looking
for ways to make a more meaningful connection with Zoomers online. Our
arrangement with Moses Znaimer and 50Plus.com will bring fresh content to many
of our Canadian channels while helping to bridge the age-relevant information
gap that many bandwidth-boomers are craving, making Yahoo! Canada the natural
starting point for this generation."
   "Internet is the new television. Zoomers have quietly, yet quickly
emerged as a recognizable force in the online landscape," said Moses Znaimer,
the man behind the Zoomer movement and controlling shareholder of
Fifty-Plus.Net International Inc (FPN on the TSXV). "Zoomers crave information
on subjects like fitness, finance, family, and yes, sex. Our new relationship
with Yahoo! Canada will help us expand the 50Plus.com brand while giving us a
far greater ability to provide Zoomers with what they want."

   About 50Plus.com

   50Plus.com, CARP.ca, CARP Action Online and related specialty
e-newsletters in health, finance, travel and lifestyle, together with CARP
Magazine, soon-to-be renamed ZOOMER Magazine, are part of Fifty-Plus.Net
International Inc. and trade on the Toronto Venture Exchange as FPN.