Channel Intelligence Launches eCommerce Blog to Extend its Online Retail Insights to Wider Audiences

May 28, 2008 - PRLog -- Channel Intelligence, Inc. (CI), an industry leader in Web-initiated commerce solutions, announces the launch of its new eCommerce blog, CommerceIQ. Written by subject matter experts at CI, the blog addresses tactics and best practices in topics relevant to eCommerce and online product marketing, from shopping engine management and optimization to insights into marketing analytics, datafeeds, and advice to help companies succeed in the ever-changing online retail landscape. The blog is intended to provide an authoritative source of industry knowledge for manufacturers, retailers, and publishers, as well as journalists and editors covering the industry.

Launched May 5, the CommerceIQ blog already contains a number of entries delving into common issues marketers face such as interpreting reported metrics, using manufacturers’ product content, the performance of keywords in product data, tips for shopping engines to increase sales potential, and more.

“We enjoy sharing the knowledge that comes from our unique position in the eCommerce industry,” said Alan Fulmer, Co-Founder and Executive Vice President of CI and also the blog editor. “Our in-house teams manage complex campaigns for many of today’s leading retailers, manufacturers, and publishers. We’ve come to understand the ins and outs of successful eCommerce endeavors and we routinely share that insight both one-on-one with our customers and during conference speaking engagements. Now the CommerceIQ blog allows us to share information with a wider variety of audiences and across our client base.”

eCommerce subject matter experts at CI who will be contributing to the blog include a number of high-profile industry veterans, including CI Vice President of Strategic Consulting Steven Roth, Senior Vice President of Architecture Patrick Thompson, Senior Vice President of CI Ad Network and SellCore Chuck Kronbach, Vice President of SellPath® and General Manager Vik Murty, Program Manager of Market Intelligence David Schrader, Vice President of Operations Tim Tryzbiak and Vice President of SellCore Roger Robbins.

In addition to learning about issues facing today’s retailers, manufacturers, and publishers, readers can get to know the team at CI. Already posted are photos of each blogger’s office, and more photos will be added to give a peek inside the daily workings at CI. Visit the CommerceIQ blog at http://blog.channelintelligence.com.

About Channel Intelligence, Inc. (CI)
With product data as the core foundation of its marketing services, CI has created a database capable of storing, managing and optimizing hundreds of millions of products every day. Helping consumers easily find and buy products is CI’s primary goal. CI is able to accomplish this through innovative suites of services for manufacturers, retailers and publishers. CI works with some of the best solution providers in the industry and supports over 50 destination sites to benefit its customers which include hundreds of the world’s leading manufacturers and retailers such as Best Buy, JVC, Neiman Marcus Group, Panasonic, Spiegel, Circuit City, Target, Philips, ICE.com, Black & Decker, ShopNBC, Yamaha, Overstock.com and more.

Founded in 1999 by CEO Robert Wight and EVP Alan Fulmer, CI is a partner company of Internet Capital Group  and is headquartered in Orlando, Fla., with offices in Geneva, Switzerland and London, England. Learn more at http://www.channelintelligence.com.

Website: www.channelintelligence.com